"Reliability is the most important aspect in our quest for success"

NIKAI Corporate Profile

The Nikai Group is a global conglomerate built on the promise of ‘Reliability’. From product to performance to price and after sales service, at Nikai ‘Reliability’ is the foundation on which the brand stands tall. Led by the visionary and diplomat-turned entrepreneur Paras Shahdadpuri, the Nikai Group of Companies has grown into an international operation from a humble trading enterprise in a time span of two decades. Nikai Group had business interests in Electronics & Appliances; Information Technology; General Trading, and Food.

In the Kingdom of Saudi Arabia, the Nikai brand of consumer electronics and home appliances is represented by our group entity, Saudi Emirates Fraternity Company for Trading with offices in Jeddah and Riyadh and a retail showroom in Riyadh.



“To build a diversified global business that provides reliable products, exceptional service and superior value to our customers.”